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For Retail Centers The goal of every mall marketing plan is to build customer traffic for its' merchants, especially outside of the Christmas shopping season. But, how do you attracts hundreds, even thousands of families to your mall? We have the answer in the Safe & Sound program. It is a public service and marketing partnership between your mall, a local television station, and our organization.
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We are dedicated to protecting children through education, self-defense and a child ID program that gets your mall logo on television, and in the wallets of thousands of people The concept is simple and turnkey. Either a sponsor, your mall, or the television station agrees to pay for a number of cards (usually 500 to 1000) at $6 per card that will be offered "free" on a first come, first serve basis. This hook will help build a crowd. The television station airs a series of stories we produce on child safety and a promotion schedule for when the ID cards will be made. Your mall simply hosts the event. We do the rest!
Safe & Sound is run by people who teach child safety and self-defense every day, and by experienced television news mangers and producers. By joining with us, a television station and possibly a sponsor, we can:
Call us and we'll send you a packet of information that includes samples cards and a VHS tape showing the long lines of parents at a mall in Flint, Michigan where the Safe & Sound program was born. Safe & Sound has also worked with malls and television stations in Iowa and Wisconsin. |
HOW IT WORKS |
ON THE AIR
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For more information call us at
P.O. Box 385
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